Data mining is another area that has tremendous applications for e-commerce. Because a huge amount of information is made available through digital systems, and this information can be collated from various sources to glean more information than the individual would expect, customer privacy issues have come to the fore. Legislation such as the Data Protection Act 1998 and the Freedom of Information Act 2000 are aimed at protecting the interests of the lay citizen. Technology such as RFID tagging has further enabled data mining in an unprecedented scale. Some e-commerce dissertation topics in this area are:
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Innovation has become a primary force driving the growth, performance, and valuation of companies. There seems to be a wide gap between the aspirations of executives to innovate and their ability to execute. Many companies make the mistake of trying to spur innovation by turning to unreliable best practices and to organisational structures and processes. Moreover, executives who focus on stimulating and supporting innovation by their employees can promote and sustain it with the current talent and resources more effectively than they could by using other incentives.