When the advent of large publishing firms in the twentieth century made it possible to offer authors everything from editing to distribution under one roof, self-publishing fell out of favor (DuHadaway par. 2). While the option for an author to publish his or her own work has always been available through book manufacturers and subsidy publishers, the resulting books have been looked down on by booksellers and reviewers as inferior products (Ross 1). Tom and Marilyn Ross quote one reviewer, “Self-published books come in four at a time, and when I see the imprint, I throw them immediately in the wastebasket. I wouldn’t even give them away” (44). A further difficulty is created by the fact that self-publishing outfits offer bookstores only a twenty-five to thirty percent discount as opposed to the usual forty percent and don’t allow the return of books (Ross 35).