Due to the exponential technological growth in recent years, innovation stands as a vital role and drives opportunity and growth in the new market. As every organization has to face challenges and adapt to any transformation of competitors. Furthermore, customers have more choice in selecting their products and focusing more on the quality, price and customization, as well as new products. Therefore, business has to diversify products to satisfy the needs and increase profits. In summary, innovation is valued prominently within nations to drive economic growth and bring benefits to individuals. For organizations, it can compete and supersede their rivals with outstanding performance.
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Knowledge of psychology: Man’s most recent achievement is the increasing power he has established over himself through knowledge. This knowledge is being given to him by the science of psychology which analyses emotions, impulses, reasoning and even dreams. This science goes beyond consciousness into the region of the unconscious. This enables man to control his impulses and organize his mental powers. Insanity was originally supposed to be beyond man’s control and attributed to the gods. But psychology has shown that insanity is connected with repression of impulses, and if we can reveal the secret of this repression, the cause of insanity will be removed and the patient will become normal.