Students’ qualms about receiving everything without effort express our intuitive understanding that working for things we desire can be part of the pleasure of obtaining them. Just as climbing the mountain may be the major part of the fun, and simply being boosted to the top by a genie would be much less rewarding, much in life might be more meaningful and rewarding because of the efforts needed to obtain it. Not only will the eventual reward be more exciting, but the activities needed to gain the reward can themselves be very rewarding. The former justice of the United States Supreme Court Benjamin Cardozo expressed this well: “In the end the great truth will have been learned: that the quest is greater than what is sought, the effort finer than the prize (or, rather, that the effort is the prize), the victory cheap and hollow were it not for the rigor of the game.” The renowned justice went beyond saying that the goal-seeking activities enhance the final reward; he claimed that these activities are in fact the prize itself!
We are looking for any business that has a mission and ability to promote happiness. This may not be its primary commercial proposition, but the resulting impact of the business achieves this goal. Guided by the Project Heha "5+1+Others" happiness framework, businesses can be platforms fostering networks, communities, software and hardware solutions, and anything in between. Startups should have a disruptive element to their business to enable scale, be this through the technology they use, or through its business model. If you are unsure of whether or not your idea falls within these parameters, please feel free to contact us at [email protected]