We don’t believe in templated results. Our quantitative research deliverables are designed to be useful for C-level employees down to the marketing team. Through customized deliverables and in-person or virtual results presentations, our job isn’t done until all key stakeholders see the utility of the research and how it applies to their day-to-day responsibilities. Therefore, Wakefield’s quantitative research reports include specific sections for the executive team, the marketing and sales teams (when applicable) and for the research team. All quantitative research projects also include standard deliverables like cross-tabulated banner reports that show results by key demographic and psychographic audiences.
Hi Deborah, Thank you for the precise and helpful information .. I need your help as I feel a little bit confused. i am doing a case study of airline corporate image. it is the newest crisis scenario in my country related to our regional carrier. I think, i among the pioneers doing the case study research for this airline company. I used the conceptual framework from other previous conducted study. It was conducted in quantitative manner. If i used the conceptual framework as my guidance for my literature review and interview question construction, is that okay if i do not use inductive for the case study because i do not build a new theory. If i just compare and argue with the previous finding and the model used, is it consider as deductive approach in case study? Based on my reading, i found some researchers used deductive approach in their case study. they tested the hypotheses..but i just compare my finding with the model used from the previous research. For your information, i did documentation, direct observation and interview (trigulation) with ex-passengers and aviation expert. What do you think? .Please help me..i am stuck. Thank you