[…] Another quality of a superb logo is that it is clean and pleasing to the eye. There is no professional logo that looks like it is just a rough draft. It also does not have too much going on. A good logo does not look like a jumbled mess and people would be able to easily recognize your brand. The best logos out there are simple. Facebook for example is just an “F’ in side a blue box, simple yet productive. Graphic Designer Jacob Cass even says, “A simple logo design allows for easy recognition and allows the logo to be versatile & memorable” (., Cass, J. (2009, July 27). What Makes a Good Logo?. . Retrieved June 18, 2014, from http:///2009/07/27/what-makes-a-good-logo/ ). […]
According to the Warring States period political philosopher Zou Yan 鄒衍 (ca. 305-240 BCE), each of the five elements possesses a personified “virtue” ( de 德), which indicates the foreordained destiny ( yun 運) of a dynasty; accordingly, the cyclic succession of the elements also indicates dynastic transitions. Zou Yan claims that the Mandate of Heaven sanctions the legitimacy of a dynasty by sending self-manifesting auspicious signs in the ritual color (yellow, blue, white, red, and black) that matches the element of the new dynasty (Earth, Wood, Metal, Fire, and Water). From the Qin dynasty onward, most Chinese dynasties invoked the theory of the Five Elements to legitimate their reign. 
The short-lived Qin dynasty, started by Qin Shi Huang (247-220 BCE), who reunified the Warring States and was the first Chinese ruler to use the title of "emperor", chose Legalism as the state ideology, banning and persecuting all other schools of thought. Confucianism was harshly suppressed, with the burning of Confucian classics and killing of scholars who espoused the Confucian cause .   State ritual of the Qin was indeed similar to the following Han ritual.  Qin Shi Huang personally held sacrifices to Di at Mount Tai , a site dedicated to the worship of the supreme God since pre-Xia times, and in the suburbs of the capital Xianyang .   The emperors of Qin also concentrated the cults of the five forms of God , previously only held at dislocated places, in unified temple complexes.