Transitional words and phrases connect sentences and paragraphs to each other. Paragraph transitions suggest a particular relationship between one idea and the next. Within a paragraph, transitions provide coherence: a sense that the paragraph contains one main argument or idea. Between paragraphs, paragraph transitions help with the flow of writing from beginning to end, as well as the sense of the coherence of the whole essay. Transitional words and phrases often occur at the beginning of a sentence and, for more formal writing, transitional expressions are set off with a comma. Some transition words (for example, "too" or "as well") more often occur at the end or even in the middle of a sentence, however.
The simplest transitions are coordinating conjunctions, also known as the "FAN BOYS" words: for, and, nor, but, or, yet, so. These common words help us connect not only our words but our ideas. For example, when you use the word "so," you are saying, "here's something that we can conclude from what I just said." When you use "or," you are saying, "here's another possibility." The most commonly used coordinating conjunction, "and," is also the weakest in terms of the meaning it conveys, indicating only that "here's something else." Coordinating conjunction do act as transitions, but they are not enough to give an essay a strong sense of cohesion.
Samsung charges high prices for their products due to the semiconductor technology integrated in their high quality products. This makes it hard for the company to target middle and low class people who form a larger portion of the consumer market. This forces the company to expand the target, which is only achievable in 2014. The weakness presents less or minimal effects to customers since the product quality is unsurpassed and to the consumer, concerned with quality than price the effect are none. However, financial conscious customers will compare the prices with others and resort to cheaper alternatives (Ferrell & Hartline, 2010).