Some schools have added new components to their MBA application – like the Kellogg School of Management’s new mandatory video essay – or removed, reduced, or made optional portions of the essay segment. Why the new formats and new lengths? Soojin Kwon, director of admissions at Michigan’s Ross School of Business, told US News & World Report: “So many people were spending a lot of time on the essays and probably not as much time thinking about the other things...the whole purpose of the essay and the interview is to just get a better understanding of where they’re coming from and where they want to go to. And I don’t need to read 1,000 words, 2,000 words, to understand that.”
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